Checklist for Competitive Analysis Report Acceptance Criteria
The system must provide a distinct advantage over existing methods and competing products through innovative features.
An analysis of the competitiveness of the product is provided to the buyer. This document contains a comparative study of the system with products available in the market from other vendors.
A competitive analysis is conducted by the systems engineering group of the marketing organization.
The following questions need to be answered in specifying the competitive analysis report acceptance criteria:
|What are the nearest direct competitors of the product?|
|2.||What are the indirect competitors of the product?|
|3.||Who are the potential competitors?|
|4.||Is the business in the product area steady, growing, or declining?|
|5.||What can be learned from product operations or from advertisements of competitors?|
|6.||What are the strengths and weaknesses of competitors?|
|7.||How do their products differ from the product being developed?|