Checklist for Competitive Analysis Report Acceptance Criteria
The system must provide a distinct advantage over existing methods and competing products through innovative features.
An analysis of the competitiveness of the product is provided to the buyer. This document contains a comparative study of the system with products available in the market from other vendors.
A competitive analysis is conducted by the systems engineering group of the marketing organization.
The following questions need to be answered in specifying the competitive analysis report acceptance criteria:
|
Sr. |
Check Point |
Yes/No |
|
1. |
What are the nearest direct competitors of the product? | |
| 2. | What are the indirect competitors of the product? | |
| 3. | Who are the potential competitors? | |
| 4. | Is the business in the product area steady, growing, or declining? | |
| 5. | What can be learned from product operations or from advertisements of competitors? | |
| 6. | What are the strengths and weaknesses of competitors? | |
| 7. | How do their products differ from the product being developed? |
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