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Checklist for Competitive Analysis Report Acceptance Criteria

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Checklist for Competitive Analysis Report Acceptance Criteria

The system must provide a distinct advantage over existing methods and competing products through innovative features.

An analysis of the competitiveness of the product is provided to the buyer. This document contains a comparative study of the system with products available in the market from other vendors.

A competitive analysis is conducted by the systems engineering group of the marketing organization.

The following questions need to be answered in specifying the competitive analysis report acceptance criteria:


 Check Point


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What are the nearest direct competitors of the product?



What are the indirect competitors of the product?



Who are the potential competitors?



Is the business in the product area steady, growing, or declining?



What can be learned from product operations or from advertisements of competitors?



What are the strengths and weaknesses of competitors?



How do their products differ from the product being developed?


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